Quaker Oats - GatorSource - Carbo Toppers
One of over 20 packaging concepts rendered for the new foods
division of Quaker Oats - owners of Gatoraide. Illustrations
for focus group trials of prototype foodstuffs. Line art and
custom fonts were assembled in Adobe Illustrator prior to
photorendering in Adobe Photoshop. Turnaround time of 2 illustrations
a day. Final output to slide and 4 x 5 transparencies with
internegs to 11 x 17 fujichromes. Computers used, Mac Quadra
700, 800, NeXTstation. GatorSource "Carbo-Toppers" was produced
with no source art apart from a ziploc bag of pasta sauce.
Sauce flavor changed over 5 times during course of illustration
requiring color corrections and product edits.
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