Quaker Oats - GatorSource - Carbo Toppers
One of over 20 packaging concepts rendered for the new foods division of Quaker Oats - owners of Gatoraide. Illustrations for focus group trials of prototype foodstuffs. Line art and custom fonts were assembled in Adobe Illustrator prior to photorendering in Adobe Photoshop. Turnaround time of 2 illustrations a day. Final output to slide and 4 x 5 transparencies with internegs to 11 x 17 fujichromes. Computers used, Mac Quadra 700, 800, NeXTstation. GatorSource "Carbo-Toppers" was produced with no source art apart from a ziploc bag of pasta sauce. Sauce flavor changed over 5 times during course of illustration requiring color corrections and product edits.